UPGRADE ADVANTAGE: Cost Savings for MSPs & MSSPs

Upgrading firewalls isn’t just a technical move, it’s a smart business decision that drives savings, efficiency and stronger customer value.

Upgrading to a new generation of firewalls isn’t just about getting the latest tech. It’s about unlocking real cost savings and new revenue opportunities. Special introductory pricing, managed security services and lifecycle service savings are only the beginning. In many cases, the new generation will cost less to operate over time, delivering stronger margins for you and ongoing savings for your customers.

Where the Savings Come From

Lower management costs: Each generation of firewalls improves management and automation, reducing hours spent on configuration, monitoring, troubleshooting and reporting. Gen 8 firewalls with SonicOS 8 and NSM 3.1 streamline operations, while NSM’s flexible reporting and analytics licensing help partners control expenses. The new SonicWall Unified Management further simplifies procurement, provisioning, support and access by removing the need to juggle multiple consoles.

Greater resilience and less downtime: Every minute of downtime costs money for you and for your customers. Gen 8 models are more resilient, can handle more traffic and process complex tasks more efficiently. Stronger performance and threat prevention mean fewer outages, better client productivity and stronger SLAs.

Reduced breach risk: Preventing a breach is about more than security. It is about avoiding the financial fallout of data recovery, reputational damage and lost business. Gen 8’s deeper TLS/SSL inspection, cloud management and embedded cyber warranty reduce the chances of expensive incidents.

Lower operational expenses: Newer models are more energy-efficient and scalable, helping partners avoid costly forklift upgrades in the future.

Managed Firewalls: From Optional to Essential

In today’s threat landscape, customers expect 24/7 protection. The SonicWall Managed Protection Security Suite (MPSS), powered by SonicSentry NOC, pairs Gen 7 or Gen 8 firewalls with best-practice configuration, firmware and patch updates, offline notifications, health checks, reporting and analytics.

For MSPs and MSSPs, MPSS means:

• Augment your NOC or leverage SonicWall’s if you don’t have one
• Deliver peace of mind and compliance-ready reporting
• Help customers meet cyber insurance requirements
• Build recurring revenue streams while reducing operational burden

Promotions for Early Adopters

Upgrading early often comes with special partner-friendly pricing. SonicWall’s Secure Upgrade Plus offers big discounts for trading in older SonicWall or competitor devices. Many subscription costs also drop when moving from Gen 5 or 6 to Gen 8. For a limited time, partners can also upgrade EPSS to MPSS and receive 25% off yearly pricing or 60 days free.

Upgrades in Action

SonicWall also delivers cost savings through High Availability (HA) licensing. Unlike competitors that require two sets of hardware and licenses for HA pairs, SonicWall only licenses the primary appliance. This effectively cuts license costs in half, giving partners a stronger proposal and more value for customers.

Bottom Line for Partners

Upgrading firewalls is no longer just an IT refresh. It is a business opportunity. By acting early, MSPs and MSSPs can reduce customer costs, improve operational efficiency, build recurring revenue with managed services, and position themselves as proactive, strategic partners.

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