MILPITAS, Calif. — March 2, 2026 — SonicWall today announced the kick-off of the SonicWall Cup 2026, a 12-week partner incentive program designed to accelerate partner growth and reward deal registration across North America and EMEA. The program runs from March 1 through May 31, 2026.

Built to help partners turn opportunity into revenue, the SonicWall Cup 2026 rewards approved deal registrations with entries into weekly and grand prize drawings. Partners can multiply their chances to win by attaching strategic solutions, closing within the contest window and aligning opportunities to current promotions.

Turning Pipeline Into Wins

Deal registration remains one of the most powerful tools available to SonicWall partners. By registering opportunities, partners can:

• Protect margins
• Secure and lock in opportunities
• Gain priority SonicWall support
• Increase win rates
• Build a stronger and more predictable revenue stream

Now, partners are rewarded for doing what already drives their business toward the goal.

Every approved deal registration earns one entry into the prize draw. Partners can add additional entries by attaching qualifying solutions such as Cloud Secure Edge (CSE), Managed Protection Security Suite (MPSS) and Support Services or SonicSentry, as well as closing within the program period or tying the opportunity to an active promotion. Entries accumulate across the full 12-week program.

To make participation even more accessible, first-time CSE and MPSS deals are eligible with no size threshold.

Learn More about Deal Registration here.

Visit the Partner Portal for contest details and terms here.

Turning Security Strategy into Goals

The SonicWall Cup 2026 reinforces SonicWall’s commitment to delivering measurable security outcomes through its cybersecurity offerings. By encouraging partners to attach cloud-delivered and managed security services, the program supports recurring revenue growth while helping customers reduce complexity, minimize misconfiguration risk and maintain continuously up-to-date protection across networks, cloud, endpoints and applications.

Partners who accept the contest terms and conditions within the deal registration form are automatically entered.

Built to Defend. Designed to Win.

Weekly Drawings
Winners will receive SonicWall SWAG and official gear tied to the FIFA World Cup 26™.

Grand Prize Drawing in Early June
Three winning partners will receive a VIP Round of 16 match experience at the FIFA World Cup 26, including two winners from North America and one winner from EMEA. 

The winning package includes:

• Premium sideline seating
• Pitchside lounge access with pre- and post-match hospitality
• Dedicated guest relations support
• Round-trip economy airfare
• Four nights' hotel accommodation
• Local transportation plus a food and beverage stipend

Each winning company selects its representative, who may bring one guest.

Contest Timeline

Kickoff: March 1, 2026
Final whistle: May 31, 2026

Every approved deal registration during the program window counts. The more partners register, attach and close, the stronger their odds of winning.

For more information about the SonicWall Cup, click here.

About SonicWall
SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides seamless protection against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.