PARTNER POWER NEWS – October 2026: Get Ready. Build Your Pitch. Keep Customers Moving.

This month: proof points for your next pitch, tools to grow your managed security practice and two Partner Program dates that need your attention.

PUT NEW PROOF POINTS TO WORK

Five Years of Independent Recognition. Use It in Your Pitch.
Walking into a competitive deal? You now have five straight years of CybersecAsia Readers' Choice recognition to back you up. SonicWall just won Best in Ransomware/Malware Defense and Best in Cloud Security and was inducted into the CybersecAsia Hall of Fame. We couldn’t have achieved that without our partners. Read the announcement and bring it into your next customer conversation.

Sound Sharper by Industry
Every prospect asks, "Why does this matter to me?" The latest Protect Briefs answer that by industry — education, professional services, manufacturing, financial services and healthcare. Grab the one that fits your customer and walk in with a sharper, more relevant pitch.

GROW YOUR MANAGED SECURITY PRACTICE

Manage More Customers Without Adding Headcount
Juggling firewalls, switches, endpoints and Cloud Secure Edge (our Zero Trust Solution) across separate consoles eats hours you could spend selling. SonicWall Unified Management puts it all in one place, so your team spends less time switching tools and more time growing accounts.

Turn Endpoint Security into a Stickier Relationship
Endpoint protection is a gap your customers already worry about—and an easy upsell for you. Read A Win-Win for ideas on strengthening protection, deepening trust and growing recurring revenue.

ZTNA CORNER: FOLLOW YOUR CUSTOMER BEYOND THE PERIMETER

Your customers' people, devices and apps are no longer behind one perimeter. That is a conversation starter, not a problem—zero-trust security gives you a timely reason to reopen the access discussion.

Resources to take it further:

• Reach more customers globally: Cloud Secure Edge now has points of presence in South Korea, South Africa, and Saudi Arabia.
• A risk your customers haven't priced in: Share the Cloud Secure Edge TLS inspection brief when they want the details behind encrypted-traffic blind spots.
• See it before you sell it: Watch From Overview to Setup: A Cloud Secure Edge Deep Dive.

Want more ammunition? Check out From Firewall to Fabric: A Pragmatic Path to SASE and the webinar HTTPS Inspection Without the Headache.

TWO PARTNER PROGRAM DATES THAT NEED YOUR ATTENTION

NOAM/EMEA: Your SecureFirst Terms Change November 1
If you're in NOAM or EMEA, new SecureFirst benefits and requirements take effect on November 1, 2026. You should have already received this directly by email on September 15 and September 30—if you missed it, review what's changing now—the FAQ, one-page summary, and updated Program Guide are on your Partner Portal.

All Regions: Check Your Status Before January 31
The program-level attainment deadline is closer than it looks. Check your Partner Portal Dashboard now, spot any gaps in accreditations, specializations, or revenue attainment, and give your team time to close them before your SecureFirst status is at risk.

GET ANSWERS AND KEEP MOVING

Skip the Wait — Ask the AI Assistant First
Stuck on a case? Open it in MySonicWall and try the AI assistant before it reaches an engineer. Often faster, always available.

5,000+ Answers Already Waiting for You
Before you open a ticket, search the Knowledge Base—chances are someone has already solved it. See how we're making it even easier to find.

Or connect directly with peers and SonicWall experts in the SonicWall Community.

SAVE YOUR SEAT: PARTNER POWER HOUR, DECEMBER 2

Your quarterly chance to get channel updates and ask questions directly — exclusively for SecureFirst Partners. Registration banner is live on your Partner Portal home page.

Heads up: most links in this newsletter lead to the SecureFirst Partner Portal, exclusively for SecureFirst Partner Program members.

Already a partner? Explore the SecureFirst Service Provider Plan for flexible monthly billing and tools to manage customers at scale.

New to SonicWall? Become a SecureFirst partner and get the benefits, training, and resources to grow your business.