PARTNER POWER NEWS - February 2026: Pipeline. Margin. Recurring Revenue.

Starting February 2026, we are excited to launch Partner Power News as a new monthly blog series, bringing you consistent updates, priorities, and opportunities in one place. This replaces our previous alternating email and blog cadence and allows us to stay closer to you with a regular, predictable rhythm.

The opportunity for our partner community has never been stronger. Customers are moving fast, reassessing risk, and investing in advisors who deliver real security outcomes. They’re looking for leadership — and they’re finding it in you. Let’s turn that momentum into growth.

Note: Some links in this post are available exclusively to SonicWall SecureFirst Partners.

🏆 2026 Partner Award Winners

Recognizing partners who delivered exceptional growth, innovation, and customer success. See the full list

⚽ Introducing the SonicWall Cup 2026

The game is on in North America and Europe, Middle East and Africa. Starting March 1, every approved deal registration gives you a weekly chance to win — and puts you in the running for the grand prize.

How You Score

• Approved deal registration = 1 entry
• Add CSE, MPSS or SonicSentry = +1
• Close in the program window = +1
• Tie to a promotion = +1

Entries accumulate across the 12-week program.

Why Register

Deal registration helps you:
✔ Protect margin
✔ Secure the opportunity
✔ Get priority backing
✔ Improve win rates

And now it’s even easier:  Cloud Secure Edge (CSE) and Managed Protection Security Suite (MPSS) deals have no size thresholds for first-time customer deployments.

What’s at Stake

Weekly draws – SonicWall Cup 2026 Branded Swags
Grand prize – Round of 16 FIFA World Cup tickets + VIP match experience

Your company qualifies. You choose your champion. Winners bring a guest.

Get Started

Accept the T&Cs in the deal registration form and you’re in.

Every day counts. Every deal matters.
March 1 – May 31.

Go!

💰 How Winning Partners are Growing

Across regions, our most successful partners share common behaviors.They are:

✅ Leading with services

✅ Driving upgrades inside the installed base

✅ Positioning Zero Trust in every conversation

✅ Replacing legacy competitors

✅ Packaging monthly recurring offers

This is translating directly into larger deals, stronger margins, and long-term relationships.

Where to Focus Now

Move customers to Gen7  

Turn Services into Value

Reward loyalty

Lead NIS2

Protect 24/7

Fix the 3AM problem

🔐 Zero Trust is becoming a Standard

SonicWall Cloud Secure Edge (CSE) delivers fast, verified access to applications from anywhere. Our cloud-native ZTNA solution secures cloud, SaaS and hybrid work without the burden of VPNs. Every remote user, contractor or hybrid worker is an opportunity. ZTNA is no longer optional — it’s becoming expected.

Attach it to:

✔ Firewall renewals

✔ Hardware refresh

✔ Secure remote access

✔ Compliance discussions

Partners who lead with ZTNA are seeing larger average deal sizes, more services pull-through and stronger long-term stickiness.

Goodbye VPNs

Get Started with CSE

CSE Service Catalog

Quick CSE Support

🧠 Your Installed Advantage

Your current customers already: Trust you, know the brand, have budget history, need modernization.

Winning motions:

👉 Add advanced security services

👉 Upgrade aging devices

👉 Expand users & locations

👉 Introduce managed detection & response

👉 Move customers to centralized management

Expanding within your installed base remains one of the most efficient ways to grow profitably.

See How Peers Win Upgrades

NOAM

EMEA: EN | ES | DE | FR | IT

LATAM: ES | PT

APJ: EN | JP

🎓 Enablement = More Closed Deals

The partners growing fastest are those whose teams:

✔ Stay trained

✔ Understand the roadmap

✔ Know how to bundle

✔ Speak outcome language instead of specs

Knowledge converts directly into confidence → confidence closes deals.

Start Learning

⚡ The Real Opportunity in 2026

The shift is clear:

➡ from hardware → platforms

➡ from transactions → services

➡ from one-time margin → lifetime value

Customers want long-term protection partners. Be that partner.

🏁 This Month’s Challenge

Look at your accounts and identify:

👉 5 customers to upgrade

👉4 Deal Registrations

👉 3 to attach ZTNA

👉 2 competitive replacements

👉 1 new managed service you can launch

Do this, and your quarter changes. Need backup? We’re ready to help you win.

🌍 Meet Us in the Market

Nothing replaces time in the field. Our teams are meeting partners and prospects at key events worldwide — we’d love to see you there.

🚀 Final Thought

Demand is there, threats are rising, budgets are moving. Partners who act now will lead tomorrow. We’re with you every step of the way. Let’s make it a strong month!